The LEGO brick has turned into a worldwide sensation that is all the a part of the cultural cloth as Billund, the little community in Denmark where all of it began. However the company’s progress into a market giant was not without its talk about of setbacks and conflicts. One of those came in 1942 when a warehouse fire consumed nearly all of the gadget manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a crucial decision.
This individual decided to switch the company from wooden toys and toy automobiles, which had been it is bread and butter, and move into clear plastic toys. It could be a major improve for the family-owned company, and the one that was not in the beginning well received.
A journalist noted that “plastics can never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new styles that employed plastic. The first tentative step was the introduction belonging to the Programmed Binding Stones that held together to prevent block systems from toppling on children.
The new Lego bricks would not become the iconic toy that we realize today until 1949. Until then, the interlocking stones were more of a construction gadget than a proper building model. It was likewise not right up until 1958 the fact that the satisfying simply clicking coupling system started to be a standard feature.
Throughout the 1970s, the company continued to grow my website in production and market reach. The company added Legoland theme parks to the mix and announced more advanced models that were aimed toward older viewers, including the Technic line of small parts such as axles, gears, redressers, and universal joints.